One of the many advantages of mobile payment is significantly expanding CRM reach, getting to know about a far greater percentage of all of a shopper's purchases. Nowhere is this more attractive than with Walmart, which has never had (and still doesn't) a traditional CRM. In the latest upgrade to the chain's Scan & Go mobile payment/self-checkout hybrid, Walmart takes this all-knowing tactic to the next level, giving shoppers a reason to scan physical receipts.
At its most simple level, the upgrade merely allows shoppers to scan physical receipts from Walmart (more precisely, to scan the QR codes printed on such receipts)to receive an electronic version. For the shopper, it's a nice way to reduce paper clutter and also organize purchases in one place. For Walmart, though, it's much more.
